Strict Discipline for Disobedient Hair
Stiff Pure Clay gives great beach hair or bed hair, every time, in just seconds.
Like the old Sebastian Crude Clay you can re-shape throughout the day without applying more product. It is suitable for men and women with long or short hair.
Pure Clay creates volume, even in very thin hair, and allows precision styling with strong, long lasting hold. Your hair will not look greasy or wet.
The final result will be a dry, matte, naturally tussled look with more volume and hold than you ever thought possible...
The perfect product for thin or flat hair - add as much height and volume as you dare!
When Sebastian discontinued what was the best product on the market, Crude Clay, I tried every other brand, trying to find something that gave the same volume, hold and dry look.
Even the Sebastian's own replacement, Craft Clay, gave poor results. Nothing else compared... so I decided to make my own.
Having studied aromatherapy, herbal medicine, and other natural therapies, I've always had a preference for natural products, so I wanted to make a simple, unique hair clay with no synthetic chemicals.
Stiff Pure Clay is made from just 8 natural substances. Hand Made in Perth, Australia
After a year of experimenting with different ingredients in different proportions I had a formula that gave me similar results to Crude Clay.
For the following few months I used it on my own hair. Friends noticed the great results, and after using it themselves, insisted I turn it into a business venture. In April 2012, Stiff Pure Clay was born.
Advantages over Sebastian Crude Clay:
- A fresh lime scent. Crude Clay had an earthy smell that became unpleasant after being in your hair all day.
- Less oil, so it's easier to rinse off. Crude Clay was greasier and required soap or shampoo to remove.
- Less wax so it's easier to spread on your hands and hair. Crude Clay became quite hard in cold weather.
- An ingredient not found in Crude Clay, Craft Clay, or any other hair clay - acacia gum. When I added this to the formula it increased hair volume and hold whilst retaining a dry, matte look.
- Contains no artificial colours, fragrances or emollients. Crude Clay used artificial ingredients like propylene glycol.
Apply a small dollop your palms. Rub your hands together. Ruffle hands through dry hair. Tease and fine tune. Impress someone.
Purified water, natural mineral powder, natural macadamia wax, natural vegetable glycerine, naatural vegetable gum, natural lemon & lime oils, potassium sorbate.